Privacy policy

Last updated: 29 August 2026

Clever Little Things respects your privacy and is committed to handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, make a purchase, contact us or otherwise interact with Clever Little Things.

Our online store is hosted by Shopify, which provides the ecommerce platform that enables us to offer our products and services to you.

1. Personal information we collect

Depending on how you interact with us, we may collect information including:

  • your name;
  • email address and telephone number;
  • billing and delivery addresses;
  • order and transaction information;
  • products you view, add to your cart or purchase;
  • information you provide when contacting us;
  • account information, where you create an account;
  • device, browser, IP address and website usage information; and
  • information collected through cookies and similar technologies.

Payment information required to complete a transaction may be collected and processed by Shopify and/or our payment service providers. Clever Little Things does not need to receive or store your full payment-card details in order to process your purchase.

2. How we collect your information

We may collect personal information:

  • directly from you when you place an order, create an account, subscribe to communications or contact us;
  • automatically when you use our website, including through cookies and similar technologies;
  • from Shopify and service providers that help us operate our store; and
  • from other third parties where permitted by law.

3. How we use your information

We may use your personal information to:

  • process and fulfil your orders;
  • process payments;
  • arrange delivery;
  • provide order and delivery updates;
  • process returns, refunds and exchanges;
  • respond to questions and provide customer support;
  • maintain and improve our website and customer experience;
  • detect and prevent fraud or misuse;
  • maintain appropriate business and transaction records;
  • comply with legal and regulatory obligations; and
  • send marketing communications where you have consented to receive them or where otherwise permitted by law.

You may unsubscribe from marketing communications at any time using the unsubscribe option provided in those communications.

4. How we share your information

We may share personal information where reasonably necessary to operate our business and provide our services.

This may include sharing relevant information with:

  • Shopify;
  • payment service providers;
  • fulfilment and warehouse partners;
  • courier and delivery providers;
  • technology and website service providers;
  • analytics and marketing service providers where applicable; and
  • professional advisers or authorities where required by law.

For example, we may provide your name, contact details and delivery address to fulfilment and delivery partners so that your order can be prepared and delivered to you.

We only share information that is reasonably necessary for the relevant purpose.

We may also disclose personal information where required by law, legal process or a competent regulatory or government authority.

5. Shopify

Our online store is hosted by Shopify.

Shopify collects and processes certain personal information relating to your access to and use of our store in order to provide its ecommerce services.

Information submitted through our website may therefore be transmitted to and processed by Shopify and its service providers, including in countries outside South Africa.

You can find more information about Shopify's processing of consumer personal information in the Shopify Consumer Privacy Policy.

6. Cookies and similar technologies

Our website may use cookies and similar technologies to operate the website, remember preferences, understand how visitors use the website, improve our services and, where applicable, support analytics and marketing.

You may be able to manage cookies through your browser settings and any cookie or privacy controls made available on our website.

Disabling certain cookies may affect some website functionality.

7. Marketing

Where permitted by law, and where any required consent has been obtained, we may use your contact information to send you news, offers, product information or other marketing communications from Clever Little Things.

You can unsubscribe from marketing emails at any time using the unsubscribe link contained in the email.

Unsubscribing from marketing does not prevent us from sending communications necessary to fulfil or manage an order you have placed.

8. Children's personal information

Our website and online purchasing services are intended for adults.

Although we sell children's products, we do not knowingly collect personal information directly from children for the purpose of allowing them to make purchases through our website.

If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can take appropriate action.

9. Security

We take reasonable steps to protect personal information in our possession or under our control against loss, misuse, unauthorised access, disclosure, alteration or destruction.

We also use service providers, including Shopify and payment providers, to provide secure infrastructure for our ecommerce operations.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

10. Retention of personal information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, maintaining appropriate business and financial records, resolving disputes and meeting our legal and regulatory obligations.

When personal information is no longer required, we will delete, destroy or de-identify it where required by applicable law.

11. International processing of information

Some of our service providers, including Shopify and providers supporting our ecommerce operations, may process or store personal information outside South Africa.

Where personal information is transferred outside South Africa, we will handle such transfers in accordance with applicable South African data-protection requirements.

12. Your rights

Subject to applicable law, you may have the right to:

  • ask whether we hold personal information about you;
  • request access to personal information we hold about you;
  • request correction or updating of inaccurate or incomplete personal information;
  • request deletion or destruction of personal information where permitted by law;
  • object to certain processing of your personal information;
  • withdraw consent where processing is based on your consent; and
  • object to or opt out of direct marketing communications.

We may need to verify your identity before responding to certain requests.

To exercise your rights, please contact us using the details below.

13. Complaints

If you have a concern about how Clever Little Things handles your personal information, please contact us first so that we can investigate and respond.

You also have the right to lodge a complaint with the Information Regulator of South Africa where applicable.

Information about the Information Regulator and its complaints procedures is available from the Information Regulator's official website.

14. Third-party websites

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices of independent third-party websites. We recommend reviewing their privacy policies before providing personal information to them.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or legal requirements.

When we update the policy, we will publish the revised version on our website and update the "Last updated" date.

16. Contact us

If you have questions about this Privacy Policy, would like to exercise a privacy right or have a concern about how we handle your personal information, please contact us:

Email: shop@cleverlittlethings.co.za

Additional company and contact information is available in our Legal Notice.